New research from Marriott Bonvoy shows that 79% of travellers in EMEA plan to take the same or more holidays in 2026. AI use in trip planning continues to rise, especially among Gen Z and millennials, with 50% of all respondents saying they feel comfortable booking via AI.
Key trends include “lux-scaping” – adding a luxury stay to the start or end of a trip – and “passion pursuits,” where travel revolves around music, sports or culture. Country hopping is also gaining popularity, with 52% planning multi-country trips next year.
So…:
Which travel trends could inspire you to create something of your own?
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