Ikea is hiring workers for its upcoming Roblox store, offering real money, about $16 per hour, to UK residents aged 18 or older. The virtual store, called The Co-Worker Game, opens on June 24 and allows players to experience working at Ikea. Applicants answer fun questions like, “If you were a pixelated Ikea furniture, what would you be?” This initiative taps into Ikea’s online fandom, testing if their affection for the brand translates into a desire to work for the company.
Content creators have shared their quirky application experiences online. The game’s goal is to show how employees can switch roles and grow, both in the game and in real life.
So…:
What opportunities does the virtual world offer for you?
Source & Picture: