Spotify’s new initiative, “My Spotify,” highlights personalized listening experiences for over 615 million users. It showcases the unique relationships users have with the platform through banners and messages in-app.
Available first in the U.S., Canada, U.K., Ireland, Australia, and New Zealand, My Spotify features exclusive personalized content like Daylist, DJ, Blend, Daily Mix, and the “Made For You” hub. The campaign includes real Spotify users and cultural personalities sharing their unique Spotify experiences.
So…:
How can you provide your customers with even more personalized experiences?
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