Harrods, in collaboration with Shanghai’s LabelHood, inaugurates the Lunar New Year with a ‘Year of the Rabbit’ themed pop-up. The event, named ‘兔 be with you’, emphasizes family and community, and runs from January 20th to February 5th on Harrods’ fifth floor.
This initiative features a curated selection from LabelHood, alongside works by emerging Chinese designers such as The Flocks, M Essential, Ruohan, Soft Mountains, and Nan Knits. The space also offers an interactive experience with photography sessions for family portraits, celebrating the Lunar New Year. The color red, symbolizing luck and joy in Chinese culture, prominently decorates the venue.
LabelHood, a part of Harrods’ ‘Hive’ incubator since 2019, helps introduce new brands globally. Complementing the fashion showcase, Harrods presents a Spring Festival afternoon tea, inspired by the Year of the Rabbit, to celebrate the Chinese New Year.
So…:
What are your opportunities to create pop-ups around celebrations through the year?
Source:
fashionnetwork.com
Picture:
harrods.com