TikTok is rolling out Symphony Digital Avatars as part of its Symphony AI-powered ad solutions. These avatars allow brands to engage followers and enhance content marketing. Additionally, Symphony AI Dubbing, a translation tool, is being introduced alongside an advisory board to explore AI in creative marketing.
Andy Yang, TikTok’s head of creative product, highlights the potential of these avatars to boost global creator opportunities. Businesses can choose Stock or Custom Avatars, the latter offering a personalized touch. Currently, only Stock Avatars are available to select brands.
So…:
In which situations can you use avatars and AI in your marketing?
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