In an unprecedented move, Louie the Raccoon from Miami, FL, has been crowned the winner of the 2024 Cadbury Bunny Tryouts. This announcement marks a historic moment as Louie becomes the first-ever raccoon to claim the title in the competition’s history. Hosted by The Hershey Company, this year’s contest saw pet lovers from across the nation rallying behind their favorite furry, and in this unique case, scaly friends via a bracket-style tournament on Instagram.
Louie, a two-year-old rescue, charmed his way into hearts with his compelling story of survival and unique toe-painting skills, benefiting wildlife rescue efforts. As the grand prize winner, Louie will star in the 2025 Cadbury Bunny Tryouts commercial and receive $7,000.
The competition, which transformed from a simple submission process to an engaging bracket-style elimination, captivated Cadbury fans, showcasing a diverse range of thirty-cute contestants. Louie’s victory not only adds to the Cadbury Bunny Tryouts Hall of Fame but also highlights the inclusive spirit of the competition, celebrating pets of all kinds.
Louie’s upcoming debut in the 2025 commercial is eagerly anticipated by fans and marks a significant milestone for unconventional pets everywhere.
So…:
What inclusive competitions and similar activities can you create to engage your fans?
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