To celebrate World Book Day, Audi and Ogilvy, in collaboration with Penguin Random House, launched “Novelas de Manual.” This creative initiative aims to make the often-overlooked Audi Owner’s Manual engaging by transforming it into a series of captivating stories.
Seven authors accepted the challenge to write stories incorporating key terms from the manual, seamlessly placing them in the same page, line, and position as the original text. The stories span diverse genres, including space adventures and historical thrillers, making the manual an entertaining read. Users can access these stories through novelasdemanual.es, linked to their specific Audi model.
The project not only promotes reading but also enhances user understanding of their vehicle. Personalization plays a significant role, with chapters tailored to different Audi models, making the experience unique for each reader.
Audi’s commitment to literary creativity has been evident in previous years with projects like Audi Future Books and Extraordinary Reports. This year’s initiative continues this tradition, offering a novel way to engage with car manuals and highlighting Audi’s dedication to cultural promotion.
So…:
Do you have any topics that your customers are not engaging with, and how can you make it more attractive for them to spend time on it?
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