In a fresh twist on a traditional combo, Beavertown Brewery, in partnership with the mental health charity Campaign Against Living Miserably (CALM), has launched a unique initiative. Their latest campaign uses Cheese & Jalapeno crisps to encourage candid discussions about mental health. Each packet features conversation starters developed by CALM, aimed at breaking the silence that often surrounds personal mental well-being.
Recent studies by Beavertown show that more than half of UK adults have masked their true feelings to avoid mental health discussions, a statistic that rises among younger demographics. The campaign also collaborates with comedian Tom Davis, who has shared his own mental health challenges, to emphasize the importance of open dialogues in informal settings like pubs.
The initiative will see free packets of these conversation-sparking crisps distributed across over 260 UK pubs throughout April. Tom Rainsford, Beavertown’s managing director, highlighted the pub as a vital social hub where friends gather but may not always share their true feelings. Through this campaign, Beavertown and CALM aim to transform a simple snack into a gateway for deeper, more meaningful conversations among peers.
So…:
What can you do to open up and get people to talk about mental health?
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