In a quirky twist to Valentine’s Day, Pizza Hut introduces “Goodbye Pies,” blending the sweet and spicy essence of Hot Honey pizza with the bitter reality of breakups. Starting February 6, amid the pre-Valentine breakup peak known as “Red Tuesday,” these unique pies offer a novel way to end relationships. The Hot Honey “Goodbye Pies” come in specially designed boxes that allow senders to personalize with their names, providing a memorable, if unconventional, parting gift.
Available for free through GoodbyePies.com until Valentine’s Day, this offer is limited to select locations in New York City, Chicago, and Miami. For those outside these cities, Pizza Hut proposes a digital breakup alternative, offering to draft a breakup text and a gift card for a free pizza.
This initiative is part of Pizza Hut’s broader strategy to engage customers with innovative flavors and memorable dining experiences. The Hot Honey pizza, a savory blend of cheese, pepperoni, and a chili pepper-infused honey drizzle, epitomizes this approach, marrying taste innovation with the brand’s playful spirit.
As Valentine’s Day approaches, Pizza Hut’s “Goodbye Pies” stand as a testament to the brand’s creative engagement with customers’ lives, offering a mix of humor and comfort through the universal language of pizza.
So…:
Which quirky twist that will suit your brand can you come up with for Valentine’s Day?
Source & picture:
prnewswire.com