Alo Turns the French Riviera Into a Wellness Destination — Yacht and All

Alo opened wellness “sanctuaries” in Cannes and Saint-Tropez and ran a pop-up on a superyacht — a clothing brand behaving like a destination.

Airbnb Becomes a Full Travel Platform — Hotels, Cars, Even Groceries

Airbnb’s 2026 Summer Release adds hotels, car rentals and more — a travel super-app.

Britain Is Marketing Itself Through the Films and Shows Set There

VisitBritain sells the country through screen tourism — the films and shows shot there.

Hong Kong Retires “Hello Hong Kong” and Bets Tourism on Mega-Events

Hong Kong drops “Hello Hong Kong” for a “+Tourism” plan built around eight mega-events.

Qatar Lets Kids Stay, Eat and Visit Attractions Free All Summer

Qatar’s “Hala Summer” lets under-12s stay, dine and visit attractions free all summer.

Malaysia’s Hand-Planted Rainforest Is Now a UNESCO World Heritage Site

A hand-planted rainforest on a former tin mine near KL is now a UNESCO World Heritage Site.

Saudi Arabia Is Building a Whole Destination Around Living Longer

Amaala on the Red Sea makes longevity and wellness the reason to travel.

The US Is Marketing Confidence — Not Just Scenery — for Its Milestone Year

Brand USA’s biggest campaign sells confidence and a milestone year to win back visitors.

Lie-Flat Beds Are Coming to Economy Class

United will let a row of economy seats fold into a couch — comfort that used to mean business class.

United Unveils Economy Seats That Transform Into Couch Beds

A convertible economy seat concept aims to improve comfort on long-haul flights.