When a Pilates Chain Makes an April Fools’ Joke About Pilates
VAURA joked about a fake “VAURA Zen” workout for April Fools. It only works because we all know the genre well enough to laugh — and that is the signal.
A Club You Show Up to at Sunrise — Not at Night
Ember Club Marbella sells the opposite of nightlife: a 90-minute sunrise session built on community, not alcohol. Belonging is moving to the morning.
EGYM Builds Machines That Remove the “What Do I Do Now?”
Tap a wristband and EGYM’s machines set your weight, seat and range automatically — even spotting plateaus with AI. The gym, minus the deciding.
A $160,000 Chamber Promises Longer Life in 30 Minutes
The Ammortal Chamber stacks red light, PEMF, hydrogen and sound into one 30-minute longevity session — around $160,000, and no published science yet.
Alo Turns the French Riviera Into a Wellness Destination — Yacht and All
Alo opened wellness “sanctuaries” in Cannes and Saint-Tropez and ran a pop-up on a superyacht — a clothing brand behaving like a destination.
Insurer Tryg Opens Its Wellbeing Line to All Danish Adults for June
Insurer Tryg opens its wellbeing counselling line free to all Danish adults for June.
Business Leaders Pay 60,000 Kroner for a Year of Training Together
Holstebro leaders pay 60,000 kroner for a year of shared training, friendship and a network.
Garmin Made a Sleep Band for People Who Won’t Wear a Watch to Bed
Garmin’s Index Sleep Monitor is an arm band for tracking sleep without wearing a watch to bed.
A Cute Cat Chrome Extension Blocks Your Doomscrolling
Cat Gatekeeper is a Chrome extension where a cute cat blocks your doomscrolling.
Office Walker Is a Manual, Motor-Free Walking Pad for the Desk
Office Walker is a motor-free, fully mechanical under-desk walking pad — anti-gadget by design.