OpenAI has launched “shopping research” in ChatGPT, a feature designed to simplify product discovery. Instead of manually browsing websites, users can describe what they need, and ChatGPT creates a personalized buyer’s guide. It asks clarifying questions, researches online, and factors in past conversations if memory is enabled. The tool is especially useful for complex purchases in categories like electronics or home goods.
Available across all ChatGPT plans for the holidays, it’s also integrated into ChatGPT Pulse for Pro users.
So…:
What are your opportunities to use AI – and what role does AI play in the decision-making behind what you deliver?
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